Services > Intra-Group Communication
The importance of lateral communications
Developing corporate strategy requires the flow of information up as well as down and the successful implementation of that strategy depends on crucial information flowing from "side to side" between different parts of the organisation.
Your competitors will match you in creating a strategic vision and working to sell it to their organisation. The next step in organisation performance is developing the lateral communication capacity of the business.
Traditionally, internal communications has skated by identifying or engaging with different groups inside a company. Our unique approach is to identify the subcultures within an organisation and work directly with them to improve lateral communications, using cultural workshop and communication process tools.
Intra-Group Communication
Our signature service is built around solving problems of culture clash that are costing you money:
- If two regional offices are not sharing information and you are losing business.
- Or the marketing and customer support teams "just don't talk to each other."
- Or you've acquired a new business unit and "they just don't think like we do.
As business becomes ever more knowledge intensive, the failure to communicate information and ideas becomes an ever bigger drag on performance. A unique understanding of the dynamics between groups, rooted in their cultural differences allows us to identify and solve problems other consultancies do not even recognise:
- Groups in different locations
- Branches in different regions of the country
- Offices in different nations and timezones
- Relationships between a central office and remote workers (e.g. a mobile salesforce or groups who work from home offices.)
- Conflicts between different departments or specialties
- Marketing and Engineering
- Production and Field Support
- Doctors and Manager
- Audit Accountants and Tax Accountants
- Partner organisations, customers or suppliers who are more than "just a contract."
- Understand that supplier or customer who is very different from you in size.
- Develop strategies to align priorities with contract partners who you have to find a way to work with.
International Co-operation
We have a high degree of expertise in understanding cross-cultural issues, which makes us well placed to deal with international problems. If you have departments in different countries who don't communicate well, or just want to form better links with a key supplier or joint-venture partner, we can help. We have particular experience in dealing with markets across Asia (China, Korea and India), Europe (EU old and new) and Australia and the USA.